Duke · Fuqua — Management Presentation
Formula 1
Organizational Analysis
Blake, CJ, Dakota, Matt, Nick & Semaj
What is F1?
The fastest team sport on Earth
Formula 1 hosts championship races around the globe in a series of Grands Prix. It features the most advanced engineered cars in the world and is the highest level of single-seater racing. Drivers and brands get the recognition, but it's deeply collaborative — even the slightest pit crew mishap can end in a wreck.
Multi-layered hybrid structure
Governance and ownership — rules, safety, regulation, fairness.
Commercial management (Liberty Media) — promotion, sponsorship, media rights.
10 Teams
Independent corporate entities with hierarchical, matrix and functional elements.
Analysis · Power
Who controls the grid
Power is the ability to control resources: material resources, expertise and experience, relationships and network position, and personal influence.
Team · engine supplier
McLaren
Mercedes
Mercedes
Mercedes
Red Bull
Red Bull-Ford
Ferrari
Ferrari
Williams
Mercedes
Haas
Ferrari
Aston Martin
Honda
Racing Bulls
Red Bull-Ford
Alpine
Mercedes
Audi
Audi
How the entry unfolded
2023
Andretti applies to become F1's 11th team, backed by GM/Cadillac. The FIA approves after review.
2024
Formula 1 rejects it, arguing Andretti hadn't shown enough added value. The decision draws U.S. antitrust scrutiny.
2024–25
The proposal changes: GM/Cadillac takes a stronger role and commits to building its own F1 engine.
2025
F1 and the FIA approve Cadillac as the 11th team for the 2026 season.
Watch
Mario Andretti to serve on board of new Cadillac-branded Formula 1 team — NBC News on YouTube
Strength
- Protects value for existing teams
- New entrants must demonstrate added value
- Preserves competitiveness and commercial stability
Risk
- F1 can deny entry even after FIA approval
- Power can appear exclusionary
- Andretti rejection led to antitrust scrutiny
Analysis · Driver Incentives
Points vs. the team
25/18/15
Points for 1st / 2nd / 3rd
Clear rewards push drivers harder — moving from 2nd to 1st adds 7 points.
43
McLaren points · Hungary 2024
Pit strategy put Norris ahead of Piastri. He gave up the win and 7 personal points — the team scored 43 either way. Helping a teammate can cost a driver.
Recommendations
The plan
01 · Power
Open the gate
Keep the power, lose the gatekeeper image. Vision 2030: any team that clears a published bar races within a year.
$450M
Cadillac's entry fee, paid to the 10 existing teams
- → Publish the entry scorecard · F1 + FIA · 0–6 mo
- → Decide in 120 days, in writing · F1 Group · 6–12 mo
- → Publish the fee formula · F1 + Teams · by 2027
02 · Incentives
One team, one score
Reward drivers for what the team needs. Helping a teammate should never cost a driver money or standing.
−7
Points Norris lost for teamwork
“I know what Oscar’s done for me” – Norris on his ‘tough’ moment letting Piastri past in Hungary- → Pay bonuses on the team finish · next driver contracts
- → Set swap rules before lights out · 0–6 mo
- → Keep the 25/18/15 table — rivalry is what fans buy
Recommendation 03 · Viewership
Turn betting into fans
Convert U.S. sports bettors into F1 viewers using the FanDuel partnership (official betting operator since April 2026) and ALT Sports Data's real-time predictive data.
52M
U.S. F1 fans of 830M total
~$170B
U.S. betting handle, 2025
55–60M
Americans sports bet in 2025
0.4%
F1's share of global betting handle
Step 1
Promote
Launch “free bets” — e.g. a free $5 that Kimi Antonelli finishes top 20.
Step 2
Expand
Integrate ASD into race days with more head-to-head and prop bets.
Step 3
Integrate
Bring odds, props and second-screen experiences into the broadcast.
Step 4
Maintain
Keep promoting free bets and heavily advertise big races.
*FanDuel is only legal in 24 states.
Conclusion
The winning formula
Transparency
A clear process for new teams to enter while F1 maintains power.
Aligned incentives
Reward drivers by team success to encourage teamwork.
Viewership
Use sports betting partnerships to attract more fans.